Tag : beerfest asia

Mbassadors Beerfest Asia 2017

James Chan

Beer, Beer and More Beer at Beerfest Asia

beerfest asia beer exhibitors

As advertised, there were tons of beer from all around the world at Beerfest Asia 2017. Thing is, even though they tell you that there’s going to be 500 different brands of beer, it’s humanely impossible to try all of them. The very thought of more beer frightens me to be honest.

But here are a couple of pointers for the next Beerfest:

  • It’s going to be sweltering hot so dress accordingly
  • Never drink the same beer more than once (you’ve got to try other stuff!)
  • If you want to sample all the crowd favorites, do not go on the last day
  • However, if you’re looking for value deals and freebies, go on the last day
  • Grab a bite to eat 2 hours prior to your arrival at Beerfest because food is such a waste of space

Brands to look out for

As much as the very mention of beer makes me feel a little sick, I have to admit that some brands stood out for me last night.

beerfest asia Swan Lake Koshihikari Lager

Swan Lake Koshihikari Lager by Epicurean Nomads

This pale lager is made from Koshihikari Rice grains in Japan, which also happens to be one of the most premium rice on the market. It contains just but a mere 5% alcohol but don’t let that prevent you from appreciating its fine tastes.

By using fermented rice, this beer gives off a strong, sweet sake-like aroma (I love sake). As for the taste, it was a beautiful blend of light, sweet notes and a refreshing bitterness.  Somehow, I just kept wanting more!

The bottle is wrapped in a piece of paper that doubles up as its label as well. Talk about being unique!

In a short conversation with Epicurean Nomads‘ Director, Mr Charles Ng, he mentioned that they distribute this beer to most Japanese Michelin starred restaurants in Singapore. Talk about ATAS!

beerfest asia Schneider Weisse Mein Aventinus

Schneider Weisse Mein Aventinus by Beer Cellar Asia

Next up, a dark wheat beer by Schneider Weisse. Considered as Bavaria’s oldest wheat dopplebock, this beer packs a punch with 8.2% alcoholic content. It has enough malt content in it to be considered a meal on its own!

Taste wise, you can expect a strong sweetness to hit your taste buds upon contact but miraculously, it transitions into a rich and creamy after taste. It’s also dangerous that you can’t really taste the alcohol in this one because it’s relatively high (trust me, you’ll suffer later if you don’t look out!)

beerfest asia Schneider Weisse retailers

Beer Cellar Asia happens to be the exclusive distributor for Schneider Weisse in Singapore. Here’s a list of bars they distribute to so you can have a taste in the future!

beerfest asia female djs

Other Activities

Animated GIF - Find & Share on GIPHY

For the life of me, I couldn’t find the Mentaiko Quails Eggs so that was a little disappointing but I did win a free half-pint of beer after sinking 2 out of 3 footballs in humongous cups!

We also ate a couple of hot dogs and oogled at female DJs spinning. I think one of them smiled at me but I think I was pretty smashed by then, might have been dreaming.

Beerfest Asia 2017

James Chan

Beerfest Asia 2017

Back for its 9th consecutive run, Beerfest Asia promises to be an event you wouldn’t want to miss. They’re holding it at a new location this year though! This year, the magic will be happening at Marina Bay Cruise Centre. I’d say the only thing stopping me from going would be putting on extra inches to my ever growing waist line.

Standard 1 day tickets are going for $28 to $37 depending on which day you want to go.

Beerfest Asia event highlights

(source: http://www.beerfestasia.com/assets/docs/BFA_event_guide_2017.pdf)

What to expect

BEER! Lots of it. I mean duh, it’s a beer festival but you’ll probably never ever see so many different types of beer being sold in one place (other than at the Beerfest of course). 500 different brands to be precise. You’ll definitely spot a couple of beers you’re familiar with and beers that you’ve never even heard of! Some are extremely hard to pronounce so I think if I were to order, I’d just point and go “1 of that please!”.

Beerfest Asia deejay highlights

(source: http://www.beerfestasia.com/assets/docs/BFA_event_guide_2017.pdf )

Female DJs. I kid you not, there’s a whole line up of female guest DJs spinning you tunes the whole night! There are male ones as well but… just look at the line up and you’ll understand why I’m so stoked!

beer fest lineup

(source: http://www.beerfestasia.com/assets/docs/BFA_event_guide_2017.pdf)

3 Tribute Bands!

Not the actual bands of course but they sound uncannily similar!

Bon Jovi Tribute – Slippery When Wet

They’ll be performing all the classic hits like “It’s My Life”! & “Livin’ on a Prayer”!

Def Leppard Tribute – Hysteria

“Pour Some Sugar On Me”“Love Bites” & Animal” sound familiar?

Guns N’ Roses Tribute – Gunners

Whoa Whoa Whoa Sweet Child of My-ine! Love that song!

beer fest food promotions

(source: http://www.beerfestasia.com/assets/docs/BFA_event_guide_2017.pdf)

Food

This year, Beerfest will serve bar bites from 10 specially selected restaurants and bistros to fill that grumbling tummy of yours or to just simply augment your beery tipsy weekend.

Vendors include (but not limited to)

The Golden Duck Co

K.Fish

Easy Eggs

Handlebar

Beirut Grill

Shiso

Plentyfull

I’m particularly eyeing the Mentaiko Quail Eggs by Easy Eggs. Talk about a huge load of calories!

beer fest games

(source: http://www.beerfestasia.com/assets/docs/BFA_event_guide_2017.pdf)

Games

The Beerfest wouldn’t be complete without BEER PONG! I’ve only ever saw these electronic tables on YouTube. Apparently they have LED lights installed and cover almost the entire surface area of the table! Cool!!!!

They’ll also have ELECTRONIC DARTS and a Golf Simulator

I don’t really get the whole golf simulator thing. Alcohol and precision of a swing don’t exactly meet eye to eye.

beer fest tickets

(source: http://www.beerfestasia.com)

VIP Package

From the information I’ve seen on their site, I believe only UOB Cardholders are eligible for the VIP Package. If you’re not a UOB Cardholder, tough luck because what they’re offering is SICK!

Free flow beer (of selected brands)

A VIP kit

Access to the VIP area

AND EXPRESS ENTRY to the event

You had me at Free Flow Beer the rest are just added bonuses. Oh and guess who’s a UOB Yolo Card owner? Moi!

That Being Said

That’s it, I was kind of on the fence about whether to grace the event with my presence but, I’m sold. I’m going. Probably on Saturday. See you all there!

Address : Marina Bay Cruise Centre, 61 Marina Coastal Drive, Singapore 018947

Hours :

17 August 2017, Trade 4 – 6pm, Public 6pm – 1am

18 August 2017, 6pm – 2am

19 August 2017, 3pm – 2am

20 August 2017, 2pm – 10pm

 

 

VIDEOS | NEW EATS ON THE BLOG | FOOD NEWS | DRINK DRANK DRUNK | ABOUT US | PRIVACY POLICY

© 2018 copyright The Mbassadors Pte Ltd . All rights reserved